Ride
Media Knows
the Industry
Ride
Media’s
philosophy is
to take an individualistic
approach to looking
at the horse industry.
Our industry is
huge. It claims
9.2 million horses,
2 million owners
and its direct
effect on the
U.S. economy is
$39 billion per
year. Those are
impressive figures.
However, horse
owners don’t
want to be just
a number. They
see themselves
as individuals,
with unique
interests and
needs.
As such, the
horse owner
is most effectively
reached when
the message
is created specifically
for them, and
that’s
what Ride Media
does—connects
with horse owners
using a one-on-one
approach.
Ride
Media Knows
the Market
The
recreational
rider, the amateur
competitor,
the professional
trainer, the
long-time breeder—these
are individuals
with very specific
goals and objectives
who all share
one common element:
a passion for
horses. Whether
they own horses
for business
or pleasure,
they are passionate
about their
involvement,
and as such,
they are most
receptive to
marketing strategies
that acknowledge
this. Reaching
the industry
means reaching
out to the individuals
who comprise
it.
Writing
and Editing
Ride
Media offers award-winning
feature writing
at reasonable
rates. Articles
written by Ride
Media founder
Jennifer Nice
have been published
in such national
publications as Horse
Illustrated,
USEF Equestrian
Magazine,
the Paint
Horse Journal and The
Trail Rider.
Consider Ride
Media for:
- Event Coverage
- Breed Profiles
- Healthcare
and Equine Management
Features
- News Reporting
- Training
Articles, All
Disciplines
- Feature Writing
Photography
Ride
Media offers both
stock images and
custom feature
photography services.
Jennifer Nice’s
experience as
a writer, editor
and photographer
enables her to
provide original
images to accompany
all writing projects.
Marketing
and Advertising
Let
Ride Media help
you create and
market your message
to your targeted
audience. Marketing
and Advertising
Services include:
- Press and
News Release
writing and
distribution
- Marketing
Campaign Consulting
- Advertising
Campaign Consulting
- Advertising
Design and Photography
- Market Research
Profile
Ride
Media was
founded
in 2006
by Jennifer
Nice of
Weatherford,
Texas. Her
goal was
to create
a small
agency to
serve the
horse community
on a personalized
level. As
a horse
owner herself,
she has
more than
20 years
of experience
in raising,
training
and showing
horses,
and she
is an avid
endurance
competitor. |
 |
Jennifer
Nice graduated
from California
Polytechnic
State University
in San Luis
Obispo with
a Bachelor
of Science
degree in
Journalism.
While in
school,
she worked
as a reporter
for the New
Times and The
Cambrian newspapers.
While at The
Cambrian,
she earned
the 1996
California
Newspaper
Publishers’ Award
for Public
Service
Reporting
for a four-part
series she
wrote investigating
agricultural
education
in San Luis
Obispo County.
Following
graduation,
she went
to work
for Fancy
Publications
(now Bowtie
Inc.)
as associate
editor
of Horse
Illustrated magazine.
She was
promoted
to editor
of Horses
USA, Quarter
Horses
USA and The
Western
Horse. |
In
2001, she
moved to
the United
Arab Emirates,
where she
created
and launched Endurance
World magazine
and was
editor of Equestrian & Golf magazine,
published
by the prestigious
Abu Dhabi
Golf & Equestrian
Club.
Jennifer
Nice served
as editor
of the
American
Paint
Horse
Association’s Paint
Horse
Journal for
three
years
before
founding
Ride Media. |
Awards
- 2004 American
Horse Publications
General Excellence
Award, Paint
Horse Journal
- 2004 American
Horse Publications
Specialty Publication, Breeders & Trainers
Directory
- 2004 American
Horse Publications
individual category
awards (10), Paint
Horse Journal
- 2004 All Industry
Marketing (AIM)
Silver Medal, Paint
Horse Journal media
kit
- 2003 American
Horse Publications
individual category
awards (15) Paint
Horse Journal
- 2001 American
Quarter Horse
Association
Steel Dust Awards
(4), The
Western Horse and Quarter
Horses USA
- 2000 American
Quarter Horse
Association
Steel Dust Awards
(4), The
Western Horse
- 1999 Creative
Excellence Award,
Fancy Publications
- 1999 American
Horse Publications
Excellence Award,
The Western
Horse
- 1996 California
Newspaper Publishers’ Award
for Public Service
Reporting, The
Cambrian.
Affiliations
- Member, American
Horse Publications
- Member, Arabian
Horse Association
- Member, United
States Equestrian
Federation
- Member, Board
of Directors,
American Endurance
Ride Conference
|
